The Open Road is more than just a trip—it’s an invitation to break free from the confines of everyday life and experience the raw, untamed beauty of America. It’s a call to those who dare to step off the well-worn path, to those who are tired of the ordinary and hungry for the extraordinary.
For young adults between the ages of 20 and 30, The Open Road offers the chance to leave behind the distractions of modern culture—work, social media, routine—and embark on a soul-stirring adventure through the landscapes of America. You’ll wander through vast wildernesses, meandering deserts, dense forests, and towering mountains, guided by the pursuit of self-discovery, connection, and freedom.
This is not a typical vacation. This is a rebellion against the conventional. It’s an opportunity to get lost in nature—to reconnect with yourself, and perhaps, uncover the truths that modern life often hides. Like Kerouac’s On the Road, this journey is about peeling back the layers of the world, questioning everything you thought you knew, and embracing the power of spontaneity and introspection.
For young adults between the ages of 20 and 30, The Open Road offers the chance to leave behind the distractions of modern culture—work, social media, routine—and embark on a soul-stirring adventure through the landscapes of America. You’ll wander through vast wildernesses, meandering deserts, dense forests, and towering mountains, guided by the pursuit of self-discovery, connection, and freedom.
This is not a typical vacation. This is a rebellion against the conventional. It’s an opportunity to get lost in nature—to reconnect with yourself, and perhaps, uncover the truths that modern life often hides. Like Kerouac’s On the Road, this journey is about peeling back the layers of the world, questioning everything you thought you knew, and embracing the power of spontaneity and introspection.
PROJECT TYPE
Branding, Visual Identity
Branding, Visual Identity
DELIVERABLES
Slide Deck, Packaging, Mockups, Visual Identity
Slide Deck, Packaging, Mockups, Visual Identity
