HUE is a Hmong streetwear brand that honors the rich legacy and identity of Hmong culture by seamlessly blending traditional patterns with contemporary streetwear aesthetics. Each piece is a tribute to the vibrant artistry and storytelling embedded in Hmong textiles, reimagined through the lens of modern fashion. HUE pays homage to ancestral roots while offering a fresh, expressive alternative to conventional Hmong attire. This collection is more than just clothing—it's a statement of pride, culture, and identity, empowering wearers to celebrate their heritage with every stitch and step.
HUE is a streetwear brand that thrives on amplifying voices often overlooked in the fashion world, particularly through exclusive collaborations with Hmong influencers, athletes, and other forward-thinking brands. These unique partnerships aim to empower and elevate cultural narratives that are too often lost in the crowd, creating limited-edition collections that speak to both heritage and contemporary street culture. Access to these special collaborations is available only through a subscription model, ensuring that those who join The Tribe are part of something truly exclusive. For those not part of the subscription, HUE also offers a wide range of general branded merchandise available for purchase on their website, allowing everyone to represent the movement and style.
HUE is a streetwear brand that thrives on amplifying voices often overlooked in the fashion world, particularly through exclusive collaborations with Hmong influencers, athletes, and other forward-thinking brands. These unique partnerships aim to empower and elevate cultural narratives that are too often lost in the crowd, creating limited-edition collections that speak to both heritage and contemporary street culture. Access to these special collaborations is available only through a subscription model, ensuring that those who join The Tribe are part of something truly exclusive. For those not part of the subscription, HUE also offers a wide range of general branded merchandise available for purchase on their website, allowing everyone to represent the movement and style.
PROJECT TYPE
Branding, Visual Identity
Branding, Visual Identity
DELIVERABLES
Slide Deck, Packaging, Mockups, Visual Identity
Slide Deck, Packaging, Mockups, Visual Identity
